Branding for ‘A Bilum Story’,
Papua New Guinea

This project was undertaken under the guidance of Bilum custodians: Ruth Choulai and Florence Jaukae Kamel. Ten distinct logos were developed for A Bilum Story. Each logo represents a distinct weaver group. The logos are inspired by cultural stories unique to each weaver group from different communities across PNG. Some of these stories are spiritual, some are place-based, others speak to the present-day challenges of urbanisation and the community’s innovative response. One logo unites all the weaver groups under one roof. This is ‘Bilum Hauslain’. Copy writing by Jarrah Storey. This work was gratefully initiated through The Difference Incubator (TDi).